Black Panther boosts sales for African designers

Ruben Ruiz
March 1, 2018

The hip-hop icon has hit up social media to perfectly describe Marvel Studios' Black Panther dominating the box office once again with record-setting sales.

It is only the fourth movie ever to make more than US$100 million in its second weekend, joining "Star Wars: The Force Awakens", "Jurassic World" and "Marvel's The Avengers", according to Disney, which owns Marvel Studios.

The reaction to Marvel's Black Panther film has been nothing short of monumental with it breaking all sorts of box office records following its opening weekend, and week. This is behind Star Wars: The Force Awakens (2015) with $149 million, and ahead of Jurassic World (2015) with $106.6 million and The Avengers (2012) with $103 million.

The Ryan Coogler-directed movie remained number one in the USA for the second straight weekend, during which it earned over $108 million in North American cinemas.

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A key factor in the popularity and wide acceptance of Black Panther as being the best African American super hero movie is the inclusion of a majority black cast, music, production, and directing staff. At this point many people would say Black Panther, and they would no doubt state that the soundtrack is much more engaging than Blade's, but since there's such a big span of time between them there's no way to make an easy comparison.

Enough for a dominant weekend victory, the figure also brings the film's cumulative gross past $400 million.

The story in the film shows how 'Black Panther T'Challa returns home as king of Wakanda but finds his sovereignty challenged by a long-time adversary, in a conflict with global consequences. Although Twitter activity has cooled since the movie's premiere last weekend, according to social media tracking firm RelishMix, tweets with "Black Panther" hashtags are still averaging about 352,000 a day. Jim Gianopulos took over as chief executive and chairman previous year, and he is pushing a more franchise-focused agenda. First up is Jennifer Lawrence in RED SPARROW, which has gotten good reviews but I question whether or not J-Law's star power is still strong enough to take on BLACK PANTHER.

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