Google Lens Rolling Out for iOS Users within Google Photos

Angelica Greene
March 17, 2018

To get the Google Lens feature, iOS users need to update the app to the latest 3.1.5 version. Now, the company is peeking over the fence towards Cupertino, and giving its rival platform some of the augmented reality love.

Just a little over a week after Google Lens started expanding to non-Pixel Android devices, and a few days on the heels of a long overdue Google Assistant iPad debut, Mountain View's object recognition product is now making its way to iOS users. You can snap a picture of a friend or co-workers business card, and their information will save as a contact within your device. Photos of books offer up reviews and other information, while landmarks and buildings, paintings, and plants or animals search the internet for background details.

Google Lens was first announced a year ago at Google's I/O developer conference, and is made possible by the recent advancements in machine learning and image recognition technologies.

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During the demo at I/O, Google showed off how Google Lens could do other things, too. Select a photo that is on your device, and then select the Google Lens icon. Another instance would be if you are out on the town, and you see an event flyer.

If your web and app activity setting is switched on, Google Lens activity will be saved to his/her Google account.

Because this is a Google product, Google Lens does collect data about your activity. The company further states that the feature will be rolling out to all Google Photos users in the coming weeks.

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