Amazon debuts GameOn service for entry-level eSports competitors

Angelica Greene
March 20, 2018

GameOn APIs are free through May 1, 2018.

The new service built on Amazon Web Services is called GameOn, and it bolsters Amazon's offerings to entice game developers to use its cloud services. With GameOn you have an easy tool to bring more players in on the action-allowing them to compete for real-world prizes fulfilled by Amazon or other in-game rewards. They'll have the ability to add leaderboards, custom events for specific competitions depending on what their focus is, and standard multiplayer options like playing with or against friends.

The service targets developers planning to hold competitions for their players.

Other publishers include Game Insight, Millennial Esports' Eden Games, Umbrella Games, Nazara Technologies, Mindstorm, Mokuni, Avix, and GameCloud Studios.

"Game developers have consistently told us they are looking for ways to increase player engagement and retention", said Amazon's Competitive Gaming Director Marja Koopmans. The platform is built to work across all platforms, including PC, console and mobile, scaling to each without issue. GameOn is the latest in a growing roster of Amazon cloud services aimed at gamers and game developers.

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Amazon has not yet announced what prizes it will make available to gamers who participate in these tournaments but, considering the breadth of the Amazon Store, it's certainly not lacking in the prize department. GameOn is described as a "cross-platform competition" platform for multiplayer games.

The tools are created to be easy to use, cloud-based and non-intrusive to gameplay, focusing on connecting gaming communities and giving out prizes. "GameOn saved us months of development and a whole lot of maintenance and logistical overhead in the long run". The company said real-world will be only available in the US when it is launch.

The service will soon be used in competitions for Beach Buggy Racing 2 and a new Doodle Jump title, Amazon said.

For more information on GameOn and how gaming developers can apply for it, check out the official Amazon portal.

The mega online retailer will charge about $0.0033 per play for the service, but for a limited time, the first 35,000 plays per month are free.

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