Introducing Google Play Instant, a faster way to try apps and games

Angelica Greene
March 20, 2018

To play a game without downloading it, all you have to do is tap on it, and that will allow you to play it as if you had already downloaded it. Developers can choose to offer the Google Play Instant feature on their games through the Play Store or Play Games app or anywhere else links to games are shared.

Users can demo this with Clash Royale, Words with Friends 2, Bubble Witch 3 Saga, and other games in the new Instant Gameplay collection or by visiting the "Arcade" section of Google Play Games. Anyone with a phone and a few megabytes to spare can download a game from the App Store or Google Play any time, especially now that most mobile games use a free-to-play model that gives players a chance to access a majority of the content without paying a cent. More games will be available in Google Play Instant later this year.

In the latest version of Google photos app for android devices, users should start seeing a new option on each photo that analyze the photo with lens. We got to try a few games ahead of time, and while you do need to wait a few seconds here and there, getting into the full experience of the game happens quickly and without any major delay, at least on the WiFi connection we were on.

Android P, the next version of Google's mobile operating system, will seemingly block apps built for Android 4.1 and lower. The idea is to get players hooked before they even download the game, which is important because many people download games and then never even open them once. While you can only play a portion of the game like this, you'll come across plenty of prompts to download the full app if you're so inclined.

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With all the great games available on Google Play, we want to make discovery easier and remove friction during the install process. It may be possible to store the data in RAM on some higher end devices, but none of the now available Instant games do so.

Back in December, Google had said in a blog post that new apps submitted to Google will have to target Android versions no more than a year old.

Kochikar said a Google engineering director plans to meet developers at this week's conference to brainstorm uses for machine learning, a form of artificial intelligence that enables data analysis and prediction.

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