Listen to Lots of Music on YouTube? Expect Way More Ads

Angelica Greene
March 22, 2018

After the company has been criticized for not paying artists and recording companies enough, they are looking to silence all the "noise" by forcing listeners to pay for a subscription.

In a statement provided to Bloomberg Technology, a YouTube spokesman said that the company "routinely makes updates and adjustments to our enforcement guidelines across all of our policies".

Paid online music services are the fastest growing segment in the U.S. Presently YouTubers will have the capacity to simply tap on "Go Live" button on the YouTube header to begin their stream.

Speaking about the new service, Cohen stated that YouTube's music platform would have "the best of Google Play Music". Direct camera app integration for YouTube live stream will make it easy for smartphone users to host their videos live on YouTube.

When thousands of Spike's Tactical followers now attempt to visit the company's YouTube channel, a red banner says, "This account has been terminated due to multiple or severe violations of YouTube's policy against spam, deceptive practices, and misleading content or other Terms of Service violations".

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In addition, Cohen admitted that with YouTube's music service, it hopes to put an end to criticism from the music industry. They will "smoke out" people who can afford to pay for a subscription and shepherd them to the new service.

"There's a lot more people in our funnel that we can frustrate and seduce to become subscribers".

Music industry professionals are now looking at YouTube the same way that Spotify was treated before it experienced exceptional growth. So, to convert users, Cohen shared YouTube's new strategy.

Music-streaming services have revolutionized the way we listen to music. Advertising-supported services contributed less than 10 percent of recorded music revenue in the U.S.in the first half of 2017, according to an industry group.

YouTube Director onsite works by connecting area businesses with YouTube-approved filmmakers, who will schedule call with the advertiser to learn about the business and help them to write a script.

Other reports by GizPress

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