Remember KB Toys? It's making a comeback

Ivan Schwartz
March 22, 2018

With majority of their 3000+ stores located in malls, the teen jewelry company has been suffering from a decline in traffic in shopping malls.

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Toys "R" Us announced earlier in March that it was going out of business, which would affect close to 30,000 employees, according to the Deseret News.

The Canadian branch of Toys "R" Us is also clinging to life, according to the USA Today report.

Last week, Toys R Us Inc. announced it filed a motion in Bankruptcy Court to begin a wind-down of its USA business and liquidation of inventory in all 735 of the company's USA stores.

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In a message posted on LinkedIn, Ellia Kassoff, founder of Strategic Marks, said his company is planning on bringing back KB Toys.

Grab your purses and wallets because Toys R Us just announced the start of its liquidation sale. Efforts to merge up to 200 top-performing US stores with its Canadian operations are also underway.

Meanwhile, toy makers are fretting, and retailers and rivals are rubbing their hands. FAO Schwarz, once a unit of Toys R Us, is plotting a reentry into physical retail after exiting a couple years ago with the closure of its (very expensive) Manhattan flagship. I wanted to go in and have someone I could speak to and touch products and compare, said Heather Young, a mother of a 6-week-old child.

That could pose headwinds, too, for the revival of KB Toys, once the second-to-last remaining national chain of toy stores. (MAT) and up to 200 smaller toy suppliers who are looking for new brick and mortar retailers.

Other reports by GizPress

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