Facebook gives more details on how it tracks non-users

Angelica Greene
April 20, 2018

Cookies and device identifiers help Facebook determine if the user is logged in, which makes it reportedly easier to share content. Facebook analytics provides websites and apps information about how they are used.

That certainly wasn't the tune being sung by Facebook's founder in Washington, D.C., this week; if anything, "sorry" was the easiest response for Mark Zuckerberg to muster, again and again and again, during two days of testimony before US congressional committees concerned about the unauthorized acquisition of 87 million Facebook users' personal data by a British political consulting firm.

"You said that everyone controls their data, but you're collecting data on people who are not even Facebook users, that have never signed a consent, a privacy agreement".

Facebook admitted earlier this month that up to 87 million users may have had their data hijacked by British consultancy Cambridge Analytica, which worked for US President Donald Trump during his 2016 campaign.

Critics said that Zuckerberg has not said enough about the extent and use of the data. Others openly criticized Zuckerberg's public apologies as nearly insincere given similar apologies he has offered after previous mistakes managing his growing company.

Mark Zuckerberg testified before a congressional hearing last week, Mark Zuckerberg was asked about shadow profiles by new Mexico Democrat Ben Luján.

Despite the scary-sounding name, I don't think there is necessarily any malice or ill will in Facebook's creation and use of shadow profiles.

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The social networking giant's lack of attention to risk management has eroded shareholder value, Trillium said, pointing to Facebook's warning last week that new investments in security will "significantly" impact future profits.

Whatever the reason for the sizable increase in security costs, some believe the company should be more transparent. "This list may not include all apps and websites you've removed". Yet that passage was identical to language used in the company's proxy the year before.

There are three main ways in which Facebook apparently uses the information it receives. Apparently, so are their constituents, judging from just a few of the questions sent in and read into the record during testimony from Facebook CEO Mark Zuckerberg.

In a letter to Zuckerberg on Wednesday, the European Union assembly's president, Antonio Tajani, said political group leaders "stressed the absolute need of your personal presence".

In the aftermath of Mr. Wylie's revelations, Facebook faced severe criticism and its market share value - which has topped half a trillion dollars - declined by more than US$60 billion. Even at their personal home or during personal travel, paying those expenses is often seen as a precautionary measure that outweighs the costs for the safety of such a key figure, said Jim Barrall, a senior fellow at UCLA's School of Law and former head of the executive compensation practice at Latham & Watkins. Through what's known as Facebook's Audience Network, an advertiser can create an ad on Facebook, but show it elsewhere in cyberspace. "If I were on the board, I would want him protected 24/7".

Still, Zuckerberg's costs tend to dwarf those of other CEOs. Berkshire Hathaway said it paid $375,000 for Warren Buffett's personal security.

Other reports by GizPress

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