Youtube Updates On Its Policies To Enforce Community Guidelines

Cesar Mills
April 25, 2018

As the company is on a constant lookout for strategies to consume and build more content on YouTube, in October 2017, it also launched pop-up space in Hyderabad to support the community of video content creators in India.

Both Nissan and Under Armour said they were pausing their YouTube campaigns after being made aware that their ads had appeared within extremist video content, and Hilton said it was removing ads from the site.

The Google-owned YouTube boasts that its machine learning algorithms are getting smarter and could soon flag banable videos without any human input.

Its report says that YouTube removed 8.2 million videos during the last quarter of 2017, most of which were spam or contained adult content.

The most important category of videos that need to be removed from the platform is those involving violent extremism. And, of the 6.7 million videos flagged by robots, 76 percent were removed before anyone watched them even once.

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The use of machine learning has helped YouTube spread its human workforce farther, since it doesn't have to allocate as many people to flagging inappropriate videos.

As tech companies wrestle with policing content on their websites, YouTube has for the first time released a report about how it enforces its community guidelines. YouTube has also been criticized for the content it shows.

The announcement of the recent results of YouTube's investments in machine learning for flagging inappropriate content comes after several recent updates to the video-sharing platform. Research first highlighted by Buzzfeed News the month prior exposed how content showing kids in distress-including in live-action roleplays featuring "gross out themes" such as eating feces, being subjected to injections or fake kidnappings-had gained millions of clicks.

Of the videos reported by a person, 1.1 million were flagged by a member of YouTube's Trusted Flagger program, which includes individuals, government agencies and NGOs that have received training from the platform's Trust & Safety and Public Policy teams.

"Last year we committed to bringing the total number of people working to address violative content to 10,000 across Google by the end of 2018", the team said. It did say that it had recruited "full-time specialists with expertise in violent extremism, counter-terrorism, and human rights". Through the dashboard, users will see the review status of their flagged videos and if they are still available on the platform. India was the country that flagged the most content, followed by the United States, Brazil, then Russian Federation.

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