Twitter Getting Savvier About Eliminating Trolls

Ivan Schwartz
May 16, 2018

And once you name is on the list, Twitter will hide your tweets so no one sees them.

Twitter vice-president of trust and safety, Del Harvey, and director of product management and health, David Gasca, said in a blogpost today (15 May) that the company is building on Dorsey's promise.

In March, the company specifically began focusing on trolls-many of whom aren't even violating the platform's policies, but are substantially detracting from engaging conversation.

"Some of these accounts and Tweets violate our policies, and, in those cases, we take action on them", he continued.

Chief Executive Jack Dorsey said Twitter now would try to find problematic accounts by examining behaviour such as how frequently people tweet about accounts that do not follow them.

When an account is identified as a possible troll, Twitter will deprioritize any content shared by this account.

The company says it will deploy a screen saying "show more replies" in front of responses that its systems adjudicate as vexatious, cynical or calculated to offend.

On Tuesday, the social media giant announced a major change to how users' behaviors will impact the visibility of their tweets.

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The company says there is a small number of Twitter accounts with a highly negative effect on other users' experience on the app.

Twitter admitted a bug allowed for passwords to be stored in plain text in an internal log.

Twitter's automated system won't make a determination on prominence by looking at the posted content; instead, the algorithm will base the decision on how the accounts are set up and interacting on the site.

The signals will now be considered in how Twitter organizes and presents content in communal areas, like conversation and search, according to the duo.

Harvey and Gasca said that there are many new signals that Twitter is taking in, most of which are not visible externally.

But it adds: "Our work is far from done".

In our early testing in markets around the world, we've already seen this new approach have a positive impact, resulting in a 4% drop in abuse reports from search and 8% fewer abuse reports from conversations. This has been an issue for so long it's a bit ridiculous, but it all has to do with the fact that Twitter really only arranges tweets by quality inside search results and in back-and-forth conversations. This technology and our team will learn over time and will make mistakes. There will be false positives and things that we miss; our goal is to learn fast and make our processes and tools smarter.

Other reports by GizPress

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