Revamped YouTube Music is Google's latest effort to take on Spotify

Cesar Mills
May 17, 2018

Freed from those duties, YouTube Red will be transformed into YouTube Premium and offer what subscribers have always equated YouTube Red with: ad-free original content.

YouTube Music was originally part of YouTube Red, the company's subscription video streaming service, and though it is being decoupled, customers will be able to subscribe to both services if they buy a YouTube Red subscription, which is now priced at $11.99 per month.

The YouTube Music signup page has been opened up for interested parties with a Google or Gmail email address can add their details. To get rid of the ads, you either need to pay $9.99/month, or subscribe to YouTube Premium (which includes YouTube Music).

YouTube is set to launch "YouTube Premium" this month, the new service will also serve as a rebranding for Google's YouTube Red service.

"More than 1 billion music fans come to YouTube each month to be part of music culture and discover new music". Today, Google has unveiled not one, but two new YouTube products. The audio-visual app will promises "music videos that you can't find anywhere else" plus "deep cuts you can't find anywhere else", suggesting that exclusive content will differentiate YouTube Music from its competitors. The current YouTube Red offerings - getting rid of all the ads, access to YouTube's Original shows like Cobra Kai, offline and background playback - are going to be a $2 add-on on top of the required $10/month YouTube Music subscription.

Starting Tuesday, we're rolling out the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*.

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YouTube may be the household name when it comes to online videos and some music but when it comes to monetizing that popularity, it has nothing on Netflix, Spotify, or even Apple Music.

The announcement follows the company's recent updated charts and the recent addition of songwriter, label and publisher credits to music on YouTube.

So in summary, YouTube Red is more expensive and includes a music service, YouTube Music will get a web player soon, and Play Music is still in limbo. Further down the line, it will expand to Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.

Confused? Well, essentially YouTube has made it possible for customers to opt for music only. The ad-free, background play option will be available to users across all of YouTube.

To sign-up to be notified of the launch, hit up this link.

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