Salad Cream is considering changing its name and people are not happy

Ivan Schwartz
June 8, 2018

You'd be hard pressed to find a household in Britain that doesn't have a bottle of Salad Cream at the back of the fridge.

As is customary in our modern age, people are outraged. We do not deal well with name changes.

Many people who responded to the survey told Heinz they were more likely to use Salad Cream as an alternative to mayonnaise - usually in tuna, ham or cheese sandwiches. But in the United Kingdom, there's another product that is a mainstay on shelves: a mayonnaise-like condiment formerly known as "salad cream".

'Salad cream is rank, ' wrote comedian Kathy Burke.

Salad Cream also contains significantly less fat with 100g of Heinz Salad Cream yielding 23.8g of fat (1.8g of which saturates) and mayonnaise of the same brand containing 70g of fat (5.3g of which saturates).

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One fan said: "Sandwich cream?".

For example, we used to call crayfish "mudbugs" (anyone for a Pret A Manger mudbug salad?), and prunes are often marketed as dried plums these days.

Joel Hughes, UK sauces brand build lead at Kraft Heinz, said: "We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage now with sandwiches, we can confirm that "Sandwich Cream" is one of the names being considered". I don't put my tomato sauce on tomatos either.

Hughes added that a decision on the name change will be made by September and that the product will use "exactly the same recipe".

Heinz Salad Cream was the UK's fifth biggest-selling table sauce previous year, with sales totalling £28.8million.

Other reports by GizPress

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