Google investing $550 million in Chinese ecommerce company

Ivan Schwartz
June 18, 2018

Meanwhile, JD.com will bring high-quality products to other parts of the world through Google Shopping.

The goal here is to merge JD.com's experience and technology in supply chain and logistics - in China, it has opened warehouses that use robots rather than workers - with Google's customer reach, data and marketing to produce new kinds of online retail.

Google has invested $550m (£415m) in Chinese Amazon rival JD.com as the United States search giant attempts to extend its presence in Asian markets. Meanwhile, Google needs to win back product searches from American e-commerce giant Amazon if it hopes to stay relevant in the space.

Google said that through the partnership, the company will explore new solutions to improve shopping experiences of consumers around the world.

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The partnership with Google will help JD.com launch a serious campaign to unseat Alibaba, China's largest e-commerce site and JD.com's biggest rival in Asian markets.

This move is expected to help JD.com to expand beyond its base in China and Southeast Asia in order to establish a meaningful presence in US and European markets.

Google is stepping up its investments across Asia, where a rapidly growing middle class and a lack of infrastructure in retail, finance and other areas have made it a battleground for USA and Chinese internet giants. This will give them less than a 1-per-cent stake in JD, a spokesman for JD said.

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