YouTube Launches New Premium Service Internationally

Ruben Ruiz
June 19, 2018

YouTube Music offers music videos, albums, singles, remixes, live performances and covers as well as curated playlists for mood, genre or activity. You can find songs by typing in lyrics, even ones that are slightly wrong and misspelled, and this works nearly eerily well.

Following a limited roll-out last month, the YouTube Music app is now publicly available on iOS and Android across 17 markets including the US, UK, Canada, Australia and Germany.

At £11.99 per month, you can think of it as paying the usual £9.99 for the music streaming service, as well as getting a load of TV and movies that may well get more alluring over time, for just £2 per month extra.

YouTube is gradually increasing the reach of its YouTube Music streaming service.

With YouTube's global audience of nearly two billion, Max Lousada, CEO, Recorded Music, Warner Music Group and Chairman & CEO, Warner Music UK said "the potential prize here is huge", adding: "The original way the service brings together music and video, as well as its big launch campaign, shows YouTube is making a commitment to subscription". It also has thousands of playlists to choose from, along with smart searching features and a list of the top music videos now on YouTube.

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Launched in the United States in May, the app is now available to British Android and iOS device users and provides free access to millions of video and audio streams of your favourite music tracks. The cost of YouTube Premium is $9.99 per month or $14.99 for a family of six. But YouTube Music has the added bonus of being able to tap into the vast archive of YouTube for its music, as well as the videos that go alongside this.

The new service is an attempt by the Californian digital empire to combat its fast-growing rivals like Spotify, Apple Music and Deezer. Check out YouTube Music's web player here.

When it comes to the specific features, Fowler pointed out user profiles, bringing over users' playlists and, most importantly, the locker service.

A YouTube Premium subscription provides users with full access to YouTube Music Premium, plus ad-free, background, and downloads across all of YouTube.

YouTube launched the streamlining revamp of its subscription service offerings in May, routing a streaming music service, called YouTube Music, in pay monthly and ad-supported flavors (the latter with pared back features), to replace Google Play Music; and also announcing YouTube Premium (formerly called YouTube Red) - for music with video streaming. There's no word on when or if those customers will get a price hike.

Other reports by GizPress

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