AMC Announces Monthly Subscriptions For $19.95

Ruben Ruiz
June 21, 2018

Coming Soon reports that AMC Theatres has announced an alternative to MoviePass, a new tier on its AMC Stubs program called AMC Stubs A-List.

Theatres on Wednesday unveiled AMC Stubs A-List, a $19.95 a month ticket service that allows members of its loyalty program AMC Stubs to see up to three movies per week.

AMC Stubs A-List also lists key differences between itself and MoviePass, such as the ability to watch IMAX or 3D movies and to watch movies the subscriber has already seen.

The program will officially launch June 26. However, since it's only AMC theaters, users won't have access to a lot of the independent cinema that has been thriving with MoviePass. AMC's leap into the subscription business suggests such services are only growing more vital to the movies business. Since MoviePass slashed its monthly fee, questions have mounted over the long-term viability of its economic model. MoviePass works at most theaters in the USA, not just AMC, because the company pays full price for each and every ticket.

The largest movie chain in America is creating a service that will rival subscription-based ticketing company MoviePass.

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MoviePass has attracted 3 million members, but the stock price of the service's parent company, Helios and Matheson, has dropped from $38 a share to 44 cents a share.

Late Tuesday, Helios and Matheson announced it was seeking a reverse split of its shares and that it might delist on Nasdaq if investors don't approve the plan. "Different versions of this type of program have worked well in Europe for more than a decade to drive incremental attendance and we feel strongly that given the choice, audiences will want to see their favorite films in Imax".

Meanwhile, outside of the three ticket per week allotment, the service also offers all of the existing benefits of an AMC Stubs Premiere membership.

The three ticket cap resets every Friday morning with no carryovers or blackouts, and subscribers can even use all three ticket slots on the same day with a two-hour gap in between each showtime. However, the company disclosed in May that it was losing more than $21 million per month.

Other reports by GizPress

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