Instagram has more than a billion users

Ruben Ruiz
June 21, 2018

But Instagram CEO Kevin Systrom said he expects the company eventually will introduce ads and potentially provide a share of that revenue to creators who post on the site.

To post your own IGTV video, you first have to create your channel.

"That is obviously a very reasonable place to end up", Mr. Systrom said during a news conference.

However, Instagram won't be paying creators to make shows on IGTV, according to the Verge.

Here's the IGTV video example we came up with around the Yahoo Finance newsroom on Wednesday. Rather, it is clearly aimed at high-quality creators with huge followings-people like Kim Kardashian, who is already using IGTV actively. Additionally, the company has just reached one billion users, which is no small feat.

Will Instagram become the new YouTube? With this news, all four of Facebook's key services-the main Facebook app, its two chat apps Messenger and WhatsApp, and Instagram-each have a billion or more users. As with Snapchat's Discover hub, IGTV videos will be vertical and will be separated across multiple channels, which can be browsed individually or happened upon via a smattering of content discovery tools. IGTV can be watched both from its standalone app or from within the Instagram app itself - Instagram wants to be sure that all of their over 1 billion users worldwide can watch from the start.

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To start, there will be a cap on the videos: 10 minutes for most users, and an hour for certain accounts with more followers.

That is what's already happening on YouTube, which has become the world's most popular video outlet since Google bought it for $1.76 billion United States almost 12 years ago.

Rumors have circulated over the past few months suggesting that Instagram was preparing to allow longer videos on its platform.

Videos made for IGTV will all be presented in a vertical format similar to what we've seen from shows on Snapchat. However, influencers will be able to share links in IGTV to support deals they strike with brands.

For creators and publishers, Watch is pitched as a platform to help them build an audience of fans and make money through advertisements - much like YouTube.

The photo-sharing app, which is owned by Facebook, last revealed the number of users on its platform in September, when there were 800 million people using the app.

Other reports by GizPress

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