AMC Theatres unveils rival to MoviePass

Ivan Schwartz
June 24, 2018

The movie-ticket subscription service, which charges $9.95 per month to see a movie a day in the USA, will start surge pricing on popular movies next month, Business Insider reported. Today, MoviePass offers subscribers only the option to see standard 2D movies.

A-List tickets can also be used for IMAX, 3-D and other enhanced showings that otherwise come with an upcharge.

But the first change to the service will happen in the coming weeks, when MoviePass will start charging members what CEO Mitch Lowe calls "high demand" pricing. It was also created to "make sure that we can continue to offer a valuable service and support the whole enterprise", Lowe added.

Aron declined to directly answer questions about MoviePass Wednesday.

In a statement, MoviePass also added that the surcharge is meant to "help drive attendance to theaters during their slow times".

AMC and MoviePass have had a very rocky business relationship for some time now.

It's not a unique business model: Uber, which is also losing money, is predicated on the same idea that burning cash short-run is worth it to acquire a customer base. Hmm, it's good that MoviePass has a little competition since that always works out best for the consumers.

At the same time, MoviePass' financial woes continue. Customers arrive on Wednesday, June 21, 2018, at the Woodland Hills AMC.

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The move by AMC Theaters draws immediate comparisons to MoviePass, the startup that lets customers watch one movie per day for $9.95 a month. "We want to make movies more accessible, they want more profit". "Also, since MoviePass has almost three million subscribers, that clearly indicates that there is the demand for a subscription-type system for going to the movies".

By the end of August, it is also planning to launch a bring-a-friend option and a premium option to see movies in Imax or Real 3D.

"It wouldn't surprise me to see other theaters following suit, as long as a sustainable plan is demonstrated", Holden figured.

"I'd sign up for that", Chris Reimers of Panorama City said.

Who's excited for Stubs A-List?

MoviePass will, however, soon be rolling out a new pricing structure, which will see certain films slapped with a surcharge of "a couple of bucks" during high-traffic periods. The movie clearly signaled to AMC that it would have to work with MoviePass or deal with further complications.

MoviePass has made headlines in the previous year for disrupting the movie theater experience at a time of uneven attendance at movie theaters.

Deciding whether AMC Stubs A-List is worth it ultimately comes down to what you can afford, how often you go to the movies, and whether you have an AMC theater nearby.

Other reports by GizPress

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