Apple Music Has Surpassed Spotify In Paid US Subscribers

Ruben Ruiz
July 8, 2018

Citing a detailed report from "a US-based, major distributor", Digital Music News claims Apple and Spotify are neck and neck with just over 20 million paid United States subscribers each, with Apple claiming a slight edge for the first time. The source, a US-based, major distributor, shared a report detailing the subscriber tallies of several streaming music services, including Apple Music, Spotify, Tidal, and Sirius XM. That steady increase was partly attributed to the number of Apple devices that include Apple Music-specific features. At that rate, it was inevitable that Apple Music would take the lead eventually. Spotify bests Apple in the global arena though, with more than 70 million paid subscribers worldwide, and about 160 million overall users.

Apple is reportedly only slightly above Spotify in US subscriber numbers, with both services having more than 20 million people signed up, but the data reportedly shows a higher growth rate for Apple, which is projected to widen the distance between Spotify in the coming months.

According to the source, globally Apple claims 45 million subscribers with 5-10 million additional free trial subscriptions.

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The piece echoes the earlier WSJ report of Apple Music growing at a significantly faster rate, suggesting that it will pull comfortably ahead of Spotify as the year progresses.

A defeat in the U.S. isn't the death knell of the service but it does mean Spotify has to work harder to remain competitive, lest it become the next Pandora.

Other reports by GizPress

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