Roger Federer not concerned about start of World Cup game

Doug Mendoza
July 12, 2018

Some 44 per cent of United Kingdom said they won't be watching the Men's Final at all on the Sunday due to Andy Murray's absence from this year's competition.

Wimbledon is the oldest of the tennis majors and takes place at the prestigious All England Club every summer - usually for a two week period from late June to early July.

England go up against talented opponents in Croatia who stand as thriving dark horses in a very competitive World Cup in Russian Federation.

Roger Federer has played down the prospect of a clash between the Wimbledon and World Cup finals by joking that football fans in Moscow will be distracted by the tennis.

With almost half (63 per cent) of consumers choosing to watch the World Cup final, brands looking to jump on the conversation taking place online will thrive by anticipating the second-screen commentary and analysis.

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"Saturday [when England played in the quarter final] was a fantastic day at the championships".

Ardent sporting fans all noticed one thing when they looked at their sporting calendars at the start of the summer: the World Cup Final clashes with the Wimbledon men's final.

However, he did offer a way that fans would be able to watch the game if they wanted to; albeit not quite with the same communal atmosphere as a big screen showing.

"I gather it wasn't very successful because it did interrupt people's enjoyment of the tennis and what we did last Saturday actually did work very well", Lewis said of Wimbledon's last showing of an England game. And then the players will be looking up in the crowd because they don't understand what is going on at Wimbledon. "We had superb tennis going on and we were benefiting from modern technology where people were able to follow the football, enjoy it, without disturbing other people", said Lewis.

In a concession to the World Cup mania that's sweeping England now that its national team has reached the semifinals for the first time in 28 years, Wimbledon is loosening its ban on the use of mobile phones in the stands. Broadcast TV remains absolutely central, with digital consumers but consumption habits are slowly changing.

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