Amazon's European workers strike as Prime promotion continues

Ruben Ruiz
July 17, 2018

Analyst Sucharita Mulpuru-Kodali at Forrester Research called the glitch a "huge deal".

The sale went live at 3pm Eastern Time, and it took less than three minutes for Twitter users to report sightings of Amazon's fluffiest dogs.

"Some customers are having difficulty shopping, and we're working to resolve this issue quickly", an Amazon spokesperson said in a statement to Deadline, adding that plenty of people have been able to make purchases. We're not certain this is due to the same overload, but it does seem odd.

Often dubbed the "Black Friday" of Amazon, Prime Day, which kicked off Monday at 3 p.m. ET, is a 36-hour savings event offered by the online retailer for its Prime members.

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Problems were also reported at Amazon's other sites across the world, including Europe. Featuring goods like toilet paper (my personal favorite), paper towels, baby wipes, and more, we're sure you won't have trouble finding a deal that works for your household. Although other retailers have started doing deals in an attempt to keep up, it isn't a recognised multi-outlet sale, but rather a giant free advert for a company which could easily afford to pay us, so we're avoiding it.

The savings event this year is running longer than prior years, available for shoppers in more countries, and Amazon is promising a million deals - the most yet - for Prime members. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever. In previous years Amazon have given its Prime members exclusive deals on instruments, accessories and more. Amazon says last year's Prime Day was its biggest sales day ever.

One of the best furniture deals we've seen so far is the very cute Ashley Furniture Signature Design Pinnadel Swivel Barstool, which is only $76.22 today, 68% off the original list price. In November, for example, hundreds of Amazon workers in Italy and Germany went on strike, saying they were under "high pressure to create more and more in less time".

Prime Day also usually helps boost the number of Prime memberships.

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