Best Remaining Prime Day Deals

Ruben Ruiz
July 19, 2018

For the first time this year, Prime Day expanded to a day-and-a-half, and Amazon said it surpassed Cyber Monday, Black Friday and last year's Prime Day when comparing 36-hour periods. Central time, and 3 a.m.

While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated before it began that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion previous year.

Despite initial technical glitches, sales eventually climbed, with the company's stock soon jumping 1.2%. The company is trying to persuade the U.S. Department of Defense to give it a lucrative cloud-computing contract, and it's tough for Amazon to trumpet the stability and reliability of its computing systems for government use when those same Amazon computer systems suffered a high-profile flop under pressure.

Feedvisor's estimates are based on results from its clients. The firm's data indicates the glitches limited sales in only the first hour of the event, when sales were down 5 percent.

Even though the issues seemed to affect a large number of customers, problems like this are usually "not insurmountable", said Sucharita Kodali, an analyst at Forrester. "Unless this is way beyond their wildest expectations, it's just odd". Once those issues were ironed out though, it's been smooth sailing with nothing standing between shoppers and the killer Prime Day deals they had been waiting for.

In Nikki Baird's eyes, Prime Day has historically been the "worst sidewalk clearance sale ever".

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It only started out three years ago, as a celebration of Amazon's 20th birthday, but Prime Day has now turned into the summer's biggest day for deals. However, as it turns out, Amazon itself may have helped drive bargain shoppers to those competing websites more effectively than any promotion or marketing campaign. Thousands more Amazon employees in Germany are expected to strike on Tuesday over similar complaints.

"Everything we see points to their content distribution network, which is how they get product images and videos around the world quickly", Edwards said.

Shoppers found an outlet in venting on social media. Amazon.com and respectively Amazon Web Services should be able to handle the traffic, and while new countries were added this year, one would think that the company did some stress testing in advance.

"Amazon's business model has trained consumers to expect heavy discounts 365 days a year - so Prime Day isn't the shiny object it once was - with an easy, hassle-free and enjoyable shopping experience", Copland said. "Great planning. Can't get the app to load at all", Jessica Henning wrote on Amazon's Facebook page.

Outside of Amazon's own products, the best-selling items on Prime Day in other countries varied.

Unai Sordo, CCOO's secretary general, said in a Twitter post on Monday that Amazon must resume negotiations and guarantee the workers' "unquestionable rights".

Other reports by GizPress

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