Amazon Says US Prime Day Sales 'bigger Than Ever'

Ivan Schwartz
July 21, 2018

Short of mentioning how many Prime subscribers it added, Amazon said it had more new Prime members sign up on July 16 than any previous day in the company's history. Doing so means that there will be no payments or charges to your account, but you are still able to enjoy Prime membership benefits for the 30 day trial period.

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That put Amazon in the doghouse with upset customers, many of whom have gone on social media to complain.

Amazon said it sold over a million smart home devices in the United States.

Despite website struggles, this year's Amazon Prime Day broke sales records around the world.

Looks like Amazon wasn't primed for Prime Day this year.

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Households were also squeezed by gas and electricity costs, which rose 2.5 per cent and 2.2 per cent respectively, month on month. There was also a drop in the prices of games, toys and hobbies, particularly in the cost of computer games.

"It wasn't all a walk in the (dog) park, we had a ruff start - we know some customers were temporarily unable to make purchases", Amazon said in a statement. The technical glitch did not seem to deter sales, however, and none of the sellers Inc. spoke to experienced any significant decline. So for the price, not only is this is a decent sized and resolution TV, but also a very feature-rich TV. That's a huge discount as Amazon Music Unlimited streaming is usually £9.99 a month, or £7.99 a month for Amazon Prime members. "No Prime Day specials at the store". It does not have access to Amazon's internal sales numbers.

According to Adobe Analytics data, Prime Day saw a substantial increase in online spending year over year, expanding well beyond being an Amazon holiday to include other retailers. "And photos of employees' pups successfully mitigated some of the negative sentiment around the online retailer's site difficulties". Starting at midday Monday July 16 and ending a midnight Tuesday July 17, one million products will be discounted over the next 36 hours.

Amazon warehouse workers have also been talking to the press, and claim they're under constant pressure to fulfill delivery orders.

The worldwide bestsellers were the Fire TV Stick and the Echo Dot, coincidentally some of the lower priced Amazon devices at $19.99 and $29.99 respectively.

The most successful categories, with more than 5 million items sold included Toys, Beauty Products, PCs and Computer Accessories, Apparel and Kitchen Products. Four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

Other reports by GizPress

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