Ford Announces Buck-a-Beer Plan

Ivan Schwartz
August 8, 2018

McIsaac added that, ultimately, lowering the minimum price of beer from $1.25 to $1 is pretty inconsequential.

"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said, calling the move a "win-win".

What exactly is buck-a-beer?

Barley Days Brewery - one of the first breweries to open in Prince Edward County - has noted they plan to release a $1 beer created specifically for that price point.

Beer fans across Ontario can officially start counting down the days until the return of "Buck-a-Beer", the popular $1-per-beer price floor that delighted people across Ontario until it was cancelled when the previous government abruptly introduced new beer price regulations.

"Promises made, promises kept", Ford said.

Last week, the Ford government reversed its promise to keep Ontario's basic income pilot going.

Effective Aug. 27, Ontario's government will lower the minimum price floor to $1 for any beer with an alcohol volume below 5.6%.

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"I like Doug's idea of putting beer in corner stores and I this as a first step towards things like that", he said.

The current Progressive Conservative government has said going back to the old price would also increase competition in the beer market, without affecting the province's revenues from beer and wine taxes.

In 2008 the previous government chose to ban Buck-a-Beer by setting a higher minimum price and today the retail price floor sits at $1.25.

The current minimum price will drop from $1.25 to $1, according to the Premier. "There should not be any government tax incentives to reduce the cost of alcohol", the statement went on to say.

For example, a brewer seeking one shelf extender filled with its product in every LCBO where one is available specifically for Ontario beer - 361 of the LCBO's 660 stores - would pay more than $27,000 for the promotion to run for roughly one month. It's not part of their brands, and craft brewers tend to want to use the best ingredients they can find, which costs more, Simmons added. "I don't know if we could actually sell canned water for $1 so we definitely couldn't sell premium craft beer".

Toronto's The People's Pint, which has a logo that looks like a pint of beer in a glass that replaces the old Soviet Union's communist hammer and sickle, tweeted: "Our brewery will not be joining this #buckabeer race to the bottom".

"Our cheapest beer costs us about $1.40 to make, and that's just pure cost to make the beer".

Other reports by GizPress

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