Oops! Huawei gets caught faking smartphone photos with a DSLR, yet again

Angelica Greene
August 21, 2018

The video does not explicitly state that the photos were taken with the smartphone, but it is implied by the sequence of events and by the fact that the specific photo in question was used to promote a feature present in the smartphone.

The issue came to light because one of the models in the advertisement actually shared a behind-the-scenes photo from the Nova 3 ad shoot, which clearly shows the male model pretending to hold a smartphone in the classic selfie pose. However, the still shot was not actually taken with the phone, as the pic tries to imply. Huawei, who has partnered with famed camera lens maker Leica for its premium models, naturally wants to give buyers of its mid-range smartphones the same assurance. (Nokia said it didn't mean to mislead and reshot that part of the video.) And Huawei previously posted a photo taken by a high-end Canon DSLR with a misleading label that made it seem as if its P9 was used. EXIF data from the photo revealed it was taken by a high-end DSLR. The commercial shows a couple who are on a vacation, and having a time of their life in the sun and beach. Elshamy's Instagram account. The actress was posting some behind-the-scenes photos of the commercial, and one includes the picture you can see at the top of this article.

Never believe what you see in online ads and television commercials.

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That is up for debate, though either way, this is not the first time that Huawei has done something like this. Instead the "selfie" picture is being taken from a DSLR.

Worse yet, Huawei was caught doing nearly exactly this previously: it posted an image implied to be a photo taken with its P9 smartphone to Google+, but the EXIF data (metadata included in image files with information on how and when the photo was taken) revealed it was taken with a Canon EOS 5D Mark III, a professional DSLR camera that costs thousands of dollars.

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