MI athlete, homecoming queen appears in Nike ad with Colin Kaepernick

Doug Mendoza
September 10, 2018

"It's a lovely spot and pretty powerful people [are] in the spot", he added.

Nike's decision to put Colin Kaepernick at the center of its latest "Just Do It" ad campaign did not come without scrutiny, drawing criticism from President Donald Trump and prompting fans to burn their merchandise in protest.

Kaepernick, who triggered a political firestorm after kneeling during the USA national anthem in 2016 to protest racial injustice, has not played in the NFL since early past year.

A college in Missouri has announced that it's dropping Nike, following the rollout of a new campaign featuring controversial former football player Colin Kaepernick.

Trump, without offering evidence, said in a post on Twitter that the sportswear company was "getting absolutely killed with anger and boycotts".

According to Edison Trends, an e-commerce research firm, Nike's online sales soared 31 percent following labor day weekend.

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Kaepernick's deal with Nike for the 30th anniversary of the "Just Do It" campaign was the most polarizing issue in sports this week, prompting heated debate on several topics including athletes protesting social injustice and Nike wading into political waters. This trumped last year's 17% increase, according to San Francisco-based Edison Trends.

Hundreds of more players joined Kaepernick and started kneeling during the playing of the US national anthem. And I think they've done that. Earlier this year Kaepernick filed a collusion grievance against the NFL, alleging that the league's owners conspired to keep him out of the league due to his anthem protests.

After the commercials caused such a stir, some people have taken videos of themselves burning Nike goods that they have purchased.

"I think every athlete, every human, and definitely every African-American should be completely grateful and honored (for Kaepernick)", she said.

By choosing Kaepernick as the face of their ad, McQuisiton says Nike may be trying to lure in more millennials, a group which polls show support Kaepernick's anthem protests more than the rest of the country. And over the same issue, the National Association of Intercollegiate Athletics, in which the College of the Ozarks competes, agreed to the college's request to move the 2018 men's Division II basketball tournament to a venue other than the College of the Ozarks.

Other reports by GizPress

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