Why new MacBooks were a no-show at Apple's iPhone XS event

Angelica Greene
September 13, 2018

The change looks like it will apply to the three new iPhone models launched on Wednesday-the iPhone XS, iPhone XS Max, and iPhone XR-as well as the older iPhone 8 and iPhone 7. But, as rumoured beforehand, it will be more affordable than the premium models.

The iPhone Xr sports a bigger display compared to the iPhone 8 Plus, and unlike the iPhone Xs and Xs Max's OLED displays, it features a different setup which Apple calls, "Liquid Retina" boasting the most color accuracy in the industry, with wide color support and True Tone for a more natural viewing experience. The new 12 megapixel cameras have bigger sensors and an improved HDR mode. While the new Watch models are thinner, Apple says they also have larger screens, providing displays that are over 30 percent larger than those of the Series 3.

Unveiled at the company's Gather Round event in Cupertino, it will be available soon after the also new iPhone XS and XS Max.

The iPhone XR goes up for pre-order on Friday, September 14.

Just open your browser and head to apple.com or click on the link below-in the past it required using an Apple product, but now they've opened it up to any modern browser.

As with the iPhone X, the new phone has a screen that runs from edge to edge, an effort to maximize the display without making the phone too awkward to hold. Both phones will be available in Space Gray, Silver, and Gold finishes and will come in 64GB, 128GB, 512GB storage options.

By making more expensive iPhones, Apple has been able to boost its profits despite waning demand as people upgrade phones less frequently.

Apple iPhone XS Event
The lowest-price iPhone is probably going to start at around $700, and the other models will come close to a $1,000 base price. Although Apple has not yet confirmed any of its new products it seems there could be plenty to be excited about.

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The iPhone XS' battery life is half an hour than the iPhone X's maximum capacity (around 21 hours use talk time or 12 hours internet use), while the iPhone XS Max's battery is an hour and a half longer, according to Schiller.

But the reaction so far isn't as heated as it was when Apple announced it was doing away with the headphone jack back in 2017. Those price-points will obviously vary, I'm simply pointing out that for about $40 a month you could have one of the most powerful consumer mobile processors in the world, powering a gorgeous 6.5-inch OLED display, right in your pocket. It predicts average iPhone selling prices will rise by $20.

The Max is the Xs' bigger brother.

'These phones really look wonderful, but "iPhone XS Max" is the worst product name Apple has come up with in this century, ' Twitter user @gilbert said.

This bigger display will allow for richer, more customizable watch faces, which you can outfit with new complications including your favorite contacts and multiple time zones.

Remember when Apple a year ago announced a wireless charging pad that could simultaneously power an iPhone, smartwatch and AirPods?

Other reports by GizPress

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