The 4 Announcements From Apple's iPhone Event That Actually Matter

Ebony Scott
September 14, 2018

Here's a look at the new phones, their main features, and when you'll be able to get your hands on them.

The iPhone Xs Max, pronounced like "tennis max", might just as well be read as "excess max". The phones come in three colors: silver, space gray and gold. And some will carry other new features such as two SIMs-microchips that allow smartphone users to connect to a wireless network-making it easier for travelers to use their phones overseas, these people said.

Apple CEO Tim Cook speaks during an Apple special event at the Steve Jobs Theatre on September 12, 2018 in Cupertino, California. Apple uses the "S" suffix when it upgrades components but leaves the exterior of a phone largely the same. Both the Xs and Xs Max are fitted with a dual 12-megapixel camera arrangement, dual-SIM support and can be equipped with up to 512GB of storage. Apple did improve the True Tone flash on the rear, and the front-facing camera can shoot images twice as quickly as before. The UI has been optimised for the larger 40- and 44mm OLED displays.

Similar to the iPhone X, the XR gets a notch which also houses the same advance sensors which enable Face ID authentication. Most folks keeping tabs on the brand were expecting updated AirPods, and at least some mention of the AirPower wireless charging mat that was previewed previous year.

The phones are powered by A12 engine with an 8-core design with a smart compute system. It can handle 5 trillion operations each second.

The iPhone XR, internally, is almost identical to the more expensive XS and XS Max. Another notable addition: Both the XS and XS Max support a dual-SIM card system, enabling multiple phone numbers and easier global travel. The 64GB and 256GB iPhone X cost £999 and £1,149, respectively.

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The diminutive iPhone SE, with its 4-inch screen , is dropping from the iPhone stable, as is the 4.7-inch-screen iPhone 6s. The company makes elite products - and charges elite prices - and squeezes in just enough innovation to keep them elite.

And technology-lovers will only have a few days to wait before they can pre-order the latest incarnations of the world's most popular phone, with orders being taken from Sept. 14 and shipping for Saudi Arabia and the UAE starting on Sept. 21. iPhone addicts in Oman and Bahrain will have a week longer to wait, with the iPhones arriving in the two countries a week later on Sept. 28.

The iPhone XS Max starts at $1,099 (or about R16,300 in the US), with 64 GB of storage, and goes all the way up to $1,499 (just on R22,300) with 512 GB of storage. The iPhone XR gets a new LED display, which ditches 3D touch. Apple calls this 6.1-inch display "Liquid Retina", and it's 1792 x 828 resolution with 326 pixels per inch. It's available in six colours - white, black, blue, yellow, coral, and red - and its edges are made of aluminium rather than the iPhone XS' "surgical grade steel".

"This might be at the very top end of what Apple has charged customers before, but the tiered pricing strategy across the three handsets means that iPhone enthusiasts and newcomers alike can find a device that suits their needs among this latest generation of smartphones".

But man-this looks a lot like an iPhone X display.

The iPhone XR launches a bit later than the XS and XS Max: It's scheduled to arrive in USA stores on October 26. You can preorder it beginning October 19, and shipping begins October 26.

Other reports by GizPress

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