OnePlus is entering the TV market

Ruben Ruiz
September 17, 2018

(All quotes in this story will be from the translator.) "It's not only to make a TV; we want to explore what OnePlus can do in the smart home industry". To do this, we are building a new product of OnePlus' premium flagship design, image quality and audio experience to more seamlessly connect the home.

The major difference between this and, say, a Hisense TV would be OnePlus' custom interface and integration with AI and smartphones.

The OnePlus TV will also have an AI assistant. The aesthetics are going to be the same but the OnePlus television will mix up intelligence, experience, and connectivity.

This will be no ordinary TV, it will be one that offers a "seamless experience" and features AI. Among these four environments, home has just started using intelligent connectivity.

OnePlus aims to offer "seamlessly connect the home" which means that the users can connect their OnePlus TV to connect their phones and other devices.

It's perhaps an unexpected move, but many OnePlus smartphone users have already asked the company why it doesn't make a TV, OnePlus founder Pete Lau told Business Insider in a phone interview, speaking via an interpreter. This is an unexpected step from OnePlus and it will surely raise from eyebrows, but OnePlus wants to address gaps in the television industry.

Something to look forward to: OnePlus has gained a reputation for building excellent smartphones with flagship specs at cheaper prices, but it will soon expand into another field: smart TVs.

The OnePlus TV will also feature an AI assistant, but at this point it's unclear whether we'll see Google Assistant or Alexa, or even an in-house solution.

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OnePlus are hot right now.

"At present, we feel the current market of TVs is still feeling quite traditional in their functionality and experience".

Having truly smashed the smartphone world wide open with its high-spec phones at more palatable prices than the competition, OnePlus is looking for a new challenge.

OnePlus CEO Pete Lau will lead this new division, where they'll attempt to balance "high-quality hardware with the latest in technology, developing a seamless user experience, and crafting hardware that is minimalistic and timeliness in design". "When I get up in the morning, the agenda will pop up in the TV with the local time, weather, temperature, my hotel information, and recommendations for how to dress", he said.

This is not the first time OnePlus is doing something like this. This is just a small example of what Lau thinks OnePlus could do with TVs, he says.

The OnePlus TV is in the early stages of development, and could be launched next year.

OnePlus will likely differentiate the OnePlus TV on the basis of cost.

Other reports by GizPress

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