Coca-Cola Eyes Cannabis Oil Market

Ivan Schwartz
September 21, 2018

Coca-Cola is reportedly in talks with a Canada-based cannabis producer to make marijuana-infused beverages to help ease drinkers' inflammation and pain, according to a new report from BNN Bloomberg.

The Coca-Cola Company says that it's "closely watching" the growth of the use of a non-psychoactive element of cannabis in wellness drinks. The space is evolving quickly.

It says it hasn't made any decisions about using it in coke products.

Constellation Brands, a giant spirits company that counts Corona beer among its labels, bought a multibillion-dollar minority stake in Canopy Growth, a Canadian medical marijuana producer.

In Canada, a company known as Molson Coors Brewing Co. partnered with a cannabis maker- Quebec's Hexo's Corp.to manufacture cannabis drinks.

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While Coca-Cola Co. would not confirm the report, it did say it is eyeing that potentially new segment of the drink market, the AP reported.

These reports prompted several inquiries from readers about the veracity of claims that Coca-Cola was already in negotiations over a beverage that would contain CBD (cannabidiol). The company, with its iconic brands ranging from Coke and Sprite to Powerade, announced it will acquire the Costa Coffee chain for $5.1 billion in August, and has expanded into other products including juice, tea and mineral water over the past decade.

The beverage giant wants to develop the drink to relieve consumer pain, not intoxicate them, according to Canada's BNN Bloomberg.

Cannabidiol is a chemical in marijuana that does not have the intoxicating effects of THC, the major active ingredient that causes the "high". There are no guarantees of any deal between Aurora and Coca-Cola, according to the report.

"In a separate statement, Aurora said it would not discuss the venture until it has been finalised, but added: "[we have] expressed specific interest in the infused beverage space, and we intend to enter that market".

Other reports by GizPress

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