Twitch can no longer be accessed by users in China

China is a huge market for gaming, and likewise, Twitch is the largest streaming platform in the world. The app has also been removed from the Chinese regional App Store.

Twitch confirmed that the service is now blocked in China, but the reasons why are still unclear.

In particular, they flocked to the platform because eSports was featured in the Asian Games - the first-time gaming has featured in a major global sporting event - but the Chinese state broadcaster, CCTV, didn't air any of the event.

Subsequently, the streaming service rapidly increased in popularity - becoming the third-most popular free app on the App Store.

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The Chinese government has clamped down on Twitch in a surprising move that has Chinese gamers upset. This was attributed to the Asian Games, an esports event that took place, and was easily available to watch via the streaming platform. The company didn't give any details about the service ban.

Shannon Liao, The Verge, suggests the block was a "cautionary measure", and that authorities have been known to ban Western media platforms that become popular [via BBC].

We'll see how this all shakes out, but with the Chinese government's recent hardline against gaming, it isn't likely that Twitch will be back online soon. The Next Web states that some Chinese users believe Twitch fell victim to censors after locals started trash talking in streams from other countries.

Presently, with Twitch apparently obstructed in the nation, it follows in the strides of other prohibited locales, including Facebook, YouTube, and Twitter. Unfortunately for Twitch, which is owned by Amazon, it will have to forge ahead without a presence in China, at least for now.