Adobe Premiere Rush CC is a Big Deal, Too

Angelica Greene
October 16, 2018

While I think that no professional YouTubers will ditch Adobe Premiere Pro or Final Cut for Adobe Premiere Rush CC, I still think that it will be helpful for a small group of people.

Adobe's Adobe Premiere Rush CC announcement got a bit lost in all the excitement around "full" Photoshop on iPad.

Moving on to Adobe Premiere Rush CC, it's Adobe's vision of a mobile-friendly, content-creator focused video editing software.

Adobe is hosting its annual creative conference, MAX, in Los Angeles this week, where it will showcase its latest apps and concepts.

There's also a free Starter plan which gets you the Premiere Rush software along with three exports per month.

The long-held notion that the iPad could not be considered a productivity device until it was able to run actual programs and not just scaled down app experiences, was largely held in place by the omission of Adobe's feature-heavy creative suite, until now. That's $9.99 a month for single users, $19.99/mo for teams, and $29.99/mo for enterprise.

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That last one is a big deal as you'll be able to edit a PSD file on your laptop or PC and then continue on the iPad.

Although Photoshop CC is only being made available to iPad users in the short term, Adobe says it will come to further platforms and form factors when they're ready - we can't wait to see how a complete version of Photoshop will look and perform on an iPhone. You can also subscribe to a Creative Cloud All Apps plan which costs $39.99/month. Project Gemini is said to pair smoother raster and vector drawing with classic and dynamic Photoshop brushes.

It also allows access anywhere, enabling users to create compelling video projects - optimized for social distribution - on one device and publish from another with a consistent user experience across desktop and mobile.

The app, which syncs projects and edits between mobile and desktop, will be available on Android in 2019. Photoshop for iPad shares the same code base as its desktop counterpart which ensures seamless transitions between devices.

As part of its iPad efforts, Adobe has brought the same underlying codebase of Photoshop for desktop to iOS, and it has also worked to modernize PSD files for the cloud. Scott Belsky, chief product officer of Adobe's Creative Cloud, told Bloomberg he was hoping to have the product out as soon as possible. You can capture videos and images right from within the app or import media from your device.

Other reports by GizPress

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