Google Is Giving Your Movies a 4K Treat

Ruben Ruiz
October 24, 2018

The average price of 4K films on Google Play is now lower than before.

All of this is done for 100% free, and when a movie of yours does receive the 4K treatment, you'll see it added to a new "Upgraded to 4K" filter in the Play Movies & TV app.

In addition to free 4K upgrades, Google is also lowering the price of 4K movies across the board, so that you might actually considering shelling out a few extra bucks for the best-looking version of the movie.

Google is upgrading user-owned SD and HD films in Play Movies to 4K for free, but only in the USA and Canada.

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It is also thought that, wherever available, 4K movies bought in future will cost the same as the HD equivalent - and play in Ultra HD on compatible devices. This includes films that you've previously purchased in SD or HD quality. Once upgraded, you'll be notified within the app the next time you open it.

Just over a week ago, a teardown of a recent Play Movies build revealed several strings of code that hinted at Google potentially upgrading user's movies to 4K.

As for better pricing, Google says that starting today, 4K movies simply cost less on Play Movies & TV.

We think watching in 4K should be a no brainer, so we're continuously working to make that a reality. It may not be every title, either: Google says the offer affects "participating Hollywood studios" but doesn't detail which are actually going to be included. An update should soon be rolling out to Samsung, LG, and Vizio TVs that introduces a more modern design and improved experience.

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