FREE Reusable Red Cup at Starbucks Nov. 2 (comes with discounts)

Ivan Schwartz
November 3, 2018

Now that Halloween decorations are coming down, you can look forward to the season ahead with a festive new collection that hits Starbucks stores in the USA and Canada on Friday, November 2.

Brewer said Starbucks realized that last year's cup design "didn't resonate with some, but it did resonate with others".

Last year's cups drew the ire of some Grinches who were upset that the cups allowed people to fill in their own holiday color schemes.

The 2018 holiday cups come in four designs: Stripes (a jazzed up version of the classic red cup), Flora (a pattern of mint-green leaves and bright red berries), Espresso Houndstooth (a red and white houndstooth pattern), and Stargyle (a green cup with a interlinking diamond pattern). This year, Starbucks has six holiday coffee beverages on the menu, including the beloved Peppermint Mocha, now in its 16 year. In response, one critic posted a video that went viral, saying the company removed "Christmas from their cups because they hate Jesus". They're all red, green, and white.

Now that Halloween has passed, we're barreling toward that special time of year: the holidays.

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'We learn from everything we do in our stores, ' Brewer said.

History: Starbucks started releasing holiday cups in 1997.

Beth Egan, an associate professor of advertising at Syracuse University, told The Washington Post that she doesn't think the latest batch of cups reflect Christmas or any one holiday in particular.

This year, the company is strictly sticking with Christmas.

The coffee chain will be giving out these reusable red cups while supplies last, starting when the winter menu goes live on November 2.

Other reports by GizPress

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