Google Chrome's Newest Version Will Block Pop-Up Ads

Angelica Greene
November 9, 2018

The new version of Google Chrome will block all ads on the website for Intrusive banners.

In a blog post, Google said it had tried to protect users against ads that were "designed to intentionally mislead and trick users", but the protections weren't good enough.

"More than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or misleading ads", the company said. If you are one of the website owners and are anxious if your website may have "abusive" ads, there's a way to check them using Google's own tool.

When Chrome 71 arrives in December 2018, it will have a new feature which will hopefully make surfing the web a better experience for everyone. Site owners can report such ads to either be corrected or removed. With this landmark, the company has also announced policies to subdue abusive ads with renewed vigor.

Google shared an example of an abusive mobile experience on a mobile device that initiates an involuntary app install.

Google added that users will be able to disable the ad filtering through browser settings.

This is not the first time Google is tackling the problem of websites abusing advertising.

Starting December, Google will give site owners a 30 day grace period, to sort of clean their act after an abusive behaviour is reported.

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"Some of these abusive ad experiences are used by scammers and phishing schemes to steal personal information".

Google is making it even more hard to display ads that are being shown persistently on a site.

Redirecting to another page without user interaction If a web page redirects to another page without any user interaction.

"These protections blocked pop-ups and new window requests from sites with certain abusive experiences like redirecting pages".

While Chrome 71 won't actually be out for a few more weeks, you can download it from here as the Chrome beta release.

Chrome is already making efforts to increase user experience and security against unwanted website behaviors.

According to Google, abusive ads come in many forms, which misbehave by either generating fake system messages, or automatically redirecting you, or attempt to steal personal information, which is pretty risky for the unknown.

As such experiences were becoming a commonplace with 1 in 5 feedback reports apparently mentioning some form of user-hostile content.

Other reports by GizPress

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