Xiaomi's UK Launch Extravaganza Continues With £1 Smartphone Sales

Angelica Greene
November 10, 2018

The company prides itself on replicating the technologies pioneered by its rivals in more affordable handsets, and has swiftly risen to become the fourth-largest smartphone maker globally.

Prior to the company's official debut in the UK, Xiaomi already had a presence in the European market with Spain where the company has 10 stores. The downside to that is United Kingdom customers would previously have had to import Xiaomi devices from China or other parts of Asia, potentially adding customs fees and VAT, reducing the overall value proposition.

The list of devices that will be updated to MIUI 10 Stable build are Xiaomi Mi Max 2, Xiaomi Mi 4s, Mi 4c, Mi 5s, Mi 5s Plus, Mi Max, Mi 4 and Mi Max Prime.

Just two weeks ago the Xiaomi's Mi Mix 3 was announced and the company's co-founder, Lei Jun, promised to deliver the phone's excellent camera software to its other two flagship phones - the Mi Mix 2S and the Mi 8 since they all rely on the same dual-camera setup.

The Mi 8 Pro with 8GB of RAM and 128GB inbuilt storage is available in Transparent Titanium for £499. The company is opening a Mi shop on 18 November in Westfield, west London.

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The most striking and unique aspect of the phone is undoubtedly the glass black.

Under the hood, it runs on a top of the line Snapdragon 845 processor. I only had a small amount of time to use the phone at the launch event, but the display looks decent - if not mind-blowing - with relatively punchy colours and a good level of contrast.

If you want to pick the Mi 8 Pro up for yourself, it'll be available on November 9 at Three, Amazon, Argos, John Lewis, Carphone Warehouse, Currys PC World, Very, Gomobile, Mobile Phones Direct, Katana, and Mi.com.

For exmaple, the Redmi 6 with 3GB of RAM, 32GB of inbuilt storage and a dual-camera with 12MP and 5MP sensors will drop from £149 to £129.

Other reports by GizPress

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