Facebook quietly rolls out short-format video app 'Lasso'

Angelica Greene
November 12, 2018

Now that Musical.ly has been purchased by TikTok and has gotten a ton of traction in the recent weeks, mostly due to all the cringe content shared on the platform, Facebook has chose to clone the app. Lasso is basically a 1:1 copy of TikTok, with the user interface of the app looking exactly identical to that of TikTok.

Lasso is going down a similar avenue, with some terming its features - "short-form, entertaining videos - from comedy to beauty to fitness and more"- as nearly identical to TikTok's. The company spokesperson also added they are excited to see the high potential and also the company will be gathering feedback and people as well as the creators. After creating a Lasso video, it can optionally be shared as a Facebook Story, with similar Instagram stories integration coming in the near future.

The world's largest social network is essentially re-creating its own version of TikTok, the 15-second video app that's become increasingly popular in the US.

Facebook has released a new app to challenge TikTok.

Facebook's plans of launching a TikTok-competitor was first reported last month.

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Lasso is Facebook's latest bid to bring back the teens which social media giant platform has lost its hold over.

This reporter downloaded the app, and, upon seeing that you need to log in with either a Facebook or Instagram account, promptly deleted it. When making your videos, you can also pair them with millions of licensed songs from Facebook's extensive music library.

The content sharing integration of Lasso with Instagram Stories is also expected to come soon. If the reports are to be believed, only half of the teens are said to still use Facebook, compared to 71 percent in 2014. All Lasso profiles are public.

"Lasso is a new standalone app for short-form, entertaining videos". Of course, Facebook will gather too much data about you from this app as well.

Other reports by GizPress

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