John Lewis Christmas advert 2018 stars Sir Elton John

Ruben Ruiz
November 15, 2018

The story begins in present day and works backwards chronologically through Elton's life and musical career, leading to the moment he received the special present of his grandmother's piano that changed the course of his life.

The advert titled, "The Boy and the Piano", features Sir Elton John playing his hit "Your Song" and how it's evolved over time. The two-minute 20 second ad is a veritable feast for Elton fans, showing some of his most well-known moments and the lesser known ones, like performing in pubs as a teenager and playing the piano as a kid at school.

Elton John said: "The John Lewis Christmas campaign has so many warm memories for me and my family".

He added: 'The ad is absolutely fantastic and I've truly loved every minute of being a part of it'.

Each year the retailer brings its A-game with something to tug at those festive heart strings, and just when you thought it had peaked and could do no better, the LADs only go and rope in ELTON JOHN.

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It ends with a young Elton, four, running down the stairs on Christmas morning to unwrap his grandmother's gift of a piano. A portion of Elton John's undisclosed fee has been donated to the Elton John Charitable Trust. A letdown, a triumph or just another way to make us buy stuff we don't need this Christmas?

It's also the first time since the 1950s that pianos have been out on the shop floor at John Lewis, which is another moving touch - Christmas is all about nostalgia, after all.

A statement released by John Lewis explained: "The speculation in recent months around the costs associated with this year's ad is wildly inaccurate and our total spend is similar to previous years".

Many users said the ad is too Elton John marketing heavy, especially considering he is about to embark on his "final" world tour 'Yellow Brick Road'.

Other reports by GizPress

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