Netflix Testing Half-Price, Mobile-Only Pricing (But There's a Catch)

Angelica Greene
November 16, 2018

This new mobile-only model would mean that subscribers could only stream Netflix on a mobile device such as a tablet or smartphone.

The downside to the Netflix plans being rolled out in Malaysia is that you can only stream in standard definition and not HD.

In an effort to boost business and subscribers around the globe, Netflix is testing out the idea of significantly cheaper, mobile-only subscription options, as low as $4 per month.

This seems to be what all the rumours regarding a cheaper subscription for India may have been about.

A Netflix spokesperson confirmed the Malaysia trial adding that similar schemes are "running in a few countries" without going into further detail.

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If Netflix is interested in further expanding its global user base, more affordable pricing is certainly one way to go about it. In fact, a new study by a Wall Street firm says a majority of U.S. Netflix users would be willing to pay a lot more for the service -40 percent or more than they now pay.

This is a first of its kind of development for Netflix, which has maintained prices and never lowered it in all its major markets.

More than 79 million of their subscribers come from outside of the USA, and Netflix was able to bolster its yearly earnings with a strong third quarter that saw them gain 7 million subscribers.

While Netflix doesn't now offer a cheaper, mobile-only option in the U.S., Malaysia's Basic and Standard plans come in at about the same price compared to the equivalent plans in the states. If users want to watch Netflix on their computers or TVs, they will need to upgrade to the normal options that are between $8-$10.

According to a report by the Malaysian news outlet, The Star, Netflix is now testing a mobile-only subscription for the platform which users can sign up to at a discounted rate. It's unclear if this mobile-only tier will be offered in other markets outside Asia.

Other reports by GizPress

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