John Lewis Christmas ad: Can Elton scoop the Christmas Number 1?

Ruben Ruiz
November 19, 2018

It's moved other viewers too, with some saying it made them cry.

I bet Elton John's mother probably wasn't expecting her son to become an global rock star when she got him that piano!

This year's John Lewis & Partners Christmas TV advert featured music legend Elton John.

Arguably the most anticipated Christmas ad from around the globe - United Kingdom retailer John Lewis' - has landed and, as we've come to expect, it's once again full of surprises.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

Earlier this year, a source told a United Kingdom newspaper that "John Lewis wanted to win the battle of the Christmas adverts this year, and it has cost them a significant sum to do it".

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Some even claimed the advert was a thinly veiled promotion for upcoming biopic Rocketman, featuring Taron Egerton as Sir Elton.

Elton John has donated a portion of his fee to his charitable trust.

The Guardian reported that the advert cost around £7 million to make, including an estimated six-figure fee given to John.

However, as you'll read below, not everyone's a fan of the spot, with some complaining the ad simply isn't Christmassy enough. And how that gift inspired, changed and influenced the course of a little boy's life.

"And you can tell everybody... this is ya thooonngg", wrote Helen Gradwell, describing a scene of someone gifting John Lewis underwear.

It's also the first time since the 1950s that pianos have been out on the shop floor at John Lewis, which is another moving touch - Christmas is all about nostalgia, after all.

Other reports by GizPress

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