Google officially says goodbye to Allo as it clarifies its messaging strategy

Angelica Greene
December 6, 2018

The company has said that the users will be able to export their conversation history from the app.

In 2016 when Allo launched Da, nny Sullivan (now at Google as Search Liaison) expressed skepticism about Allo's chances because of some awkward functionality. In March 2019, all Allo messages and backups will be deleted.

Google paused development on Allo eight months ago, noting that it hadn't gained the sort of traction the company was hoping for. Google's Scott Johnston-a product lead for three of Google's seven messaging apps-responded to the report on Twitter, calling it "shoddy reporting" and saying it "is only half the story". Ever since, the company has introduced popular features of Allo like Smart Reply, GIFs, and desktop support to Android Messages, and in a blog post published on Wednesday, Google has now confirmed the demise of Allo altogether. "By refocusing on Messages and Duo for consumers and Hangouts Chat and Hangouts Meet for team collaboration, we're focused on delivering a simpler and more unified communications experience for all of you", writes Klainer. With features including read receipts, file sharing, group messages, and typing indicators, consumers could be lured away from the likes of WhatsApp and Facebook Messenger and onto RCS Chat, which is set to replace SMS on Android phones.

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If you thought that Google's quagmire of instant messaging services was confusing, you're out to be even more confused.

Android Messages and Duo. Today the company announced an easier way to send video messages to your contacts.

Hangouts Chat and Meet will continue to be supported for enterprise users, but Google states that these apps will "be made available for existing Hangouts [Classic] users, too". It does seem that Hangouts is being focused more on team collaboration rather than normal chat, and Messages may take over the latter objective. Before it's fully offered up to Hangouts users, it'll first open up an opportunity for G Suite users to invite people outside of their organizations.

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