Amazon launches AVOD channel with IMDb

Ruben Ruiz
January 11, 2019

At launch, Amazon promoted the service as being available on Fire TVs and online.

The Freedive service is available on the IMDb website via computer and on all Amazon Fire TV devices.

The channel is available starting today in the United States on IMDb's website and on Amazon Fire TV devices. However, the site's search engine doesn't have a filter for Freedive titles in its database just yet. Instead of having to deal with costly monthly bills and a confusing matrix of programming tiers from cable providers, streaming services provide us with a much simpler and affordable alternative. IMDb has also said that you'll be able to access the service on mobile in the near future. It'll rival Roku's ad-supported service in the U.S., and give Amazon a chance to bring in more revenue through advertising.

The move marks the first time IMDB has expanded its video offering beyond short-form original series and celebrity interviews. Earlier this week, media software company Plex also announced that it'll offer ad-supported content later this year.

Freedive TV customers will see the new IMDb Freedive icon in the "Your Apps & Channels" section.

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Amazon is diving into the free streaming video pool.

Amazon-owned IMDb launched a new movie streaming platform today called Freedive, and it's basically Prime Video Lite.

Customers can also dive deeper into the titles they are watching by using X-Ray, powered by the information on IMDb about cast, crew, trivia and soundtracks.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", Col Needham, founder and CEO of IMDb, said in a statement. The site says it will continually add new offerings to the site.

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