LG Electronics unveils world's first rollable OLED TV at CES

Angelica Greene
January 11, 2019

The company plans to release the new TV this year.

While the single color option is a disappointment, the stand itself is a minimalist's dream: it's low to the ground, open at the bottom to allow for storage and fairly innocuous.

For functions that do not require full screen mode (music control, photo browsing, weather, time and calendar) mode line mode in which the box extends only a portion of the display. The advantage of the rollable TV set is that it can be placed in locations like the window side or in the middle of a room.

LG's latest rollable TV features three different viewing modes.

CES will not be CES if you don't find unique screens put up on display.

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Defining the next generation of television, the signature OLED TV R gives home television viewers infinite possibilities in designing their flawless viewing space with its innovative rollable display. That means 120Hz and AI image processing using LG's new Alpha 9 Gen 2 CPU. This TV "reimagines space" and "addresses the human need for an aesthetically pleasing environment", LG's U.S. senior director of product marketing Tim Alessi told the audience this morning. The big change this year is that the Amazon button on the remote doubles as a way to access Alexa - a short press brings up Amazon Prime Video while a long press brings up Amazon's virtual assistant.

With support for AirPlay 2, users can easily play videos from iTunes and other video apps, music, photos and directly from their Apple devices to their LG SIGNATURE OLED TV R. With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.

While OLED still isn't hitting the brightest highlights that LED-LCD and MicroLED are hitting, it's still one of the best display technologies on the market. The whole process of retracting and rolling out happens in a few seconds and is quite noseless, and on the subject f durability, LG claims the TV can take as much as 50,000 rolls, and like you know the parts responsible for the movement might fail at any point in time.

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