Netflix Password Sharing Practice Will Be Stopped By This AI-Powered Tool

Angelica Greene
January 12, 2019

Synamedia called password sharing between friends and family members "casual sharing", a common practice that Netflix CEO Reed Hastings once described as a positive thing since people who do this are likely to become paying subscribers of the service.

Netflix could start cracking down on users who share their streaming passwords with others.

The firm, based in the United Kingdom, showed off the software at the Consumer Electronics Show in Las Vegas.

A London based company named Synamedia which intends to empower Pay TV operators and video streaming websites is planning to launch an AI-based service to crack down on password sharing.

"Further to your article about Netflix account sharing, Netflix is not working with/partnering with Synamedia".

While Netflix offers the ability to share with others, it is believed that standard is abused and log-in information is being shared with more than makes financial sense for the company. The data includes a range of factors, like where an account is being accessed from, what time it's used, what content is being watched and by what device.

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It looks for a pattern that might help detect a shared password and it also gives the service provider a probability score (a probable number about how certain the system is of the password being shared).

The Credentials Sharing Insight software could have a major impact.

"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Synamedia CPO Jean Marc Racine said in a statement.

This, in turn, would allow streaming companies like Netflix to contact users to suggest they upgrade their accounts and, in extreme cases, could even lead to accounts being terminated. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine.

Trials of the machine learning system have already begun, Synamedia revealed.

Other reports by GizPress

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