Activision will cut ties with Bungie, give up publishing control of Destiny

Angelica Greene
January 13, 2019

The company announced that they have assumed full publishing for Destiny, effectively ending their relationship with Activision. The Seattle-based team will now self-publish all expansions to the ongoing Destiny 2 and any future sequels. Now, under new leadership, Bungie is calling time on its partnership and has announced it is splitting from Activision after just over eight years - less than the originally-contracted decade. With our remarkable Destiny community, we are ready to publish on our own, while Activision will increase their focus on owned IP projects.

The move has been met with widespread praise from the Destiny community as many feel that now Bungie will have full creative control over the popular franchise.

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We brought you the breaking news yesterday that Activision was breaking with Bungie of both Halo and Destiny fame. "Activision and Bungie are committed to a seamless transition for the Destiny franchise and will continue to work closely together during the transition on behalf of the community of Destiny players around the world". He tweeted in response to Bungie's announcement: "Looking forward to a very bright future working with one of my favorite independent studios on one of my favorite franchises". Here's to last year's dark clouds parting to make way for rain and light and life. Back in November, Activision COO Coddy Johnson said Destiny 2 was under performing and had not met the company's expectations, especially in terms of player engagement. Chinese publisher NetEase sunk a sizeable $100 million investment into the company, paving the way for the developer's next title, Matter. Bungie's plans for Destiny required lengthy development schedules, Activision wanted annual content alongside recurrent spending and finding a compromise didn't always result in the best content that the studio was capable of. Bungie left Microsoft in 2007 to find more creative freedom and then promptly hopped into bed with Activision, which was a surprise to say the least.

The research firm noted that the initial agreement was for a new Destiny game to launch every two years, although obviously this changed following the release of the first game, with Destiny 2 arriving three years later. This will include more seasonal experiences in the upcoming months. "Excited to see how they continue to grow and evolve Destiny".

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