Twitter is losing millions of users, according to report

Ivan Schwartz
February 8, 2019

Twitter claimed the number is not comparable to rival services that also report daily users. After the earnings report for the first quarter of 2019, Twitter will discontinue posting its figures for monthly users, he said.

Average monetizable DAU (mDAU) were 126 million in Q4, up 9 per cent year-over-year, with double-digit growth in five out of our top 10 global markets. Analysts had expected 25 cents, on average, according to IBES data from Refinitiv.

Twitter reported a better-than-expected 24 percent increase in fourth-quarter revenue on Thursday, helped by growth in its video advertising business.

In fact, as Twitter hunts down violators and eliminates fraudulent accounts, its monthly active user stats are shrinking, and the company plans to stop reporting that figure.

Operating expenses were expected to surge about 20 percent year-on-year in 2019 due to efforts to improve its service, exceeding analysts' average estimate of 12 percent.

Monthly active users totaled 321 million in the fourth quarter, in line with analysts' forecasts but down from 330 million a year earlier and 326 million in the third quarter.

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Twitter says it has 126 million daily users.

According to Twitter's earnings report, "Monetizable DAU are Twitter users who log in and access Twitter on any given day through Twitter.com or our Twitter applications that are able to show ads". If a Snapchat user taps a message notification, reads that message in the app, and then closes out, they are now a daily active user, but they at no point had the chance to see an advertisement, which is what advertisers really want to know from the data. Total advertising revenue was up 23% quarter-on-quarter to $791m, with video ads representing more than half of sales.

Overall revenue rose to $909 million (roughly Rs. 6,500 crores) in the quarter, beating Wall Street's average estimate of $868.2 million (roughly Rs. 6,200 crores).

Monthly active users (MAUs) averaged 321 million in the fourth quarter which represents a decrease of 9 million from past year. So, where does that it leave Twitter in increasing DAUs from a shrinking pool, points out R.W. Baird analyst Colin Sebastian, who has a Neutral rating and $35 price target on Twitter shares.

Twitter has made its first annual profit in its 13-year history but another fall in the number of its users and a disappointing sales forecast took the gloss off the results and sent its shares down almost 10 per cent.

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