Mahindra & Mahindra Ltd. (M&M), on Monday, April 7, 2025, inaugurated Mahindra India Design Studio (MIDS) – a creative facility in Mumbai to enhance its design capabilities.
| Photo Credit: Special arrangement
Mahindra & Mahindra Ltd. (M&M), on Monday (April 7, 2025) inaugurated Mahindra India Design Studio (MIDS) – a creative facility in Mumbai to enhance its design capabilities.
Originally set up in 2015, MIDS was established as a dedicated studio to support the company’s Auto and Farm businesses.
The expanded MIDS aims to inspire innovation by blending digital tools with hands-on craftsmanship. Serving as a collaborative bridge between India and Mahindra’s global design outpost – Mahindra Advanced Design Europe (MADE), UK – MIDS will play a central role in shaping vehicles and experiences that are distinctly global, the company said.
Ajay Saran Sharma, Sr. Vice President of Design and Head MIDS said, “The footprint of the space stands doubled to take on and deliver the ever-expanding project portfolio across businesses.”
“End-to-end delivery on projects, from the first concept sketch through to production stands further strengthened with the new working structure that along with the classic design verticals includes new functions such as HMI Design, Design Quality & Realisation,” he said.
Pratap Bose, Chief Design and Creative Officer, M&M said,“ The new studio will attract the best design talent from India and become a leading automotive design centre in India. The influence of MIDS on our products will be felt for many years to come.”
Published – April 07, 2025 04:14 pm IST
