Taylor Swift performs at Wembley Stadium as part of her Eras Tour on Friday, June 21, 2024 in London. (Photo by Scott A Garfitt/Invision/AP, File)
| Photo Credit: Scott A Garfitt
It has been four months and 12 days since Taylor Swift’s Eras Tour came to an end after running for 632 days. Swift did not perform in any Indian city, but her Eras Tour made its way to every big screen in the country with The Eras Tour concert movie. The two-hour-45-minute-long spectacle was a celebration of her fans coming together — to sing, dance, meet fellow Swifties in their cities, exchange friendship bracelets, and marvel at the time and effort it had taken for her to put the show together.
Although the movie released on November 3 in India,was off the big screens in merely a week, fans simply could not shake off the feeling and wanted more. Existing tribute band events and sing-along concerts soon skyrocketed in number and scale. Indore-based Ashmeet Singh Saluja, a corporate employee, had already been organising Taylor Swift fan events in multiple cities at that point. “The Eras Night started in December 2022 because I felt like there was a lack of music that I wanted to listen to in clubs,” says the 21-year-old. “It started in Indore with just 45 people, and with time, it grew bigger.”
The Eras Night
| Photo Credit:
Special Arrangement
After successfully running over 100 shows of The Eras Night in cities like Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Chandigarh, Kolkata, Ahmedabad, Lucknow, Indore, Bhopal, Guwahati, and Jaipur, Ashmeet and his team launched Swiftchella. “Taking off from the vibe of Coachella, Swiftchella will be a proper club gig with some elements added to it — like a friendship bracelet-making station, eye makeup station, photo booths and more,” says Ashmeet, adding that club venues like House Of Pandora in Mumbai, Gypsy Tower in Bengaluru, Social in Delhi and Hard Rock Cafe in Chennai were picked because they are equipped with appropriate sound systems.
The Eras Night
| Photo Credit:
Special Arrangement
Swiftchella is more than a sing-along concert. “We want to make people feel like they are really at a live music concert, and not just at a club,” he says, adding that the songs have been modified to include live sounds that replicate the ambience of a stadium concert. “It all comes under fair usage of music, and I have collaborated with DJs — and I am a DJ as well. We have a music producing and DJ licence under which everything is covered,” he says. The event will also feature music from a few other artists like Chappell Roan and Sabrina Carpenter, but Taylor Swift’s music will be the focus.
So far scheduled in 14 cities (Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Chandigarh, Kolkata, Goa, Guwahati, Jaipur, Dehradun, Lucknow, Pune, and Indore), each gig will also feature screenings of live concert footage from the Eras Tour. “I have collected footage from people who have been to the Eras Tour, and shot videos,” says Ashmeet.
The Eras Night
| Photo Credit:
Special Arrangement
“A lot of people message me and ask if they can come to the gigs alone, but whenever someone comes alone, they always leave with friends they have made. People have made friends through the event, and some have even found partners. This is a safe space, considering the artist we are following,” says Ashmeet, with the hope that Swiftchella continues the legacy started by The Eras Night.
Tickets for Swiftchella are on in.bookmyshow.com starting ₹499.
Published – April 18, 2025 04:15 pm IST